client: global citizen + who creative director: pip cowley

One World: Together At Home is a campaign rallying funds for the COVID-19 Solidarity Response Fund for the World Health Organization. The WHO's mission for COVID-19 is to prevent, detect, and respond to the pandemic. Together at Home was biggest digital concert series ever, bringing people together from the safety of their homes in the midst of a global pandemic in partnership with Global Citizen and WHO. With millions of streams globally, the series then expanded into a live broadcast curated by Lady Gaga and hosted by Jimmy Kimmel, Jimmy Fallon and Stephen Colbert with a live audience of over 21M and over 300M streams globally.

We kicked off the series with Chris Martin of Coldplay and some of the headliners included Billie Eilish, Billie Joe Armstrong of Green Day, Burna Boy, David Beckham, Eddie Vedder, Elton John, FINNEAS, Idris and Sabrina Elba, J Balvin, John Legend, Kacey Musgraves, Keith Urban, Kerry Washington, Lang Lang, Lizzo, Maluma, Paul McCartney, Priyanka Chopra Jonas, Shah Rukh Khan and Stevie Wonder

It was the only live concert to ever be streamed in Russia and China at the same time and this series standard for many digital live streamed concerts and events throughout the lockdown.