CREATIVE WORK.
PIP IS A FREELANCE CREATIVE DIRECTOR/ART DIRECTOR
Brands: NIKE + PELOTON + LULULEMON + MARRIOTT + YOUTUBE MUSIC + BUDWEISER + GOOGLE + COACHELLA + PANERA BREAD + GLOBAL CITIZEN.
Selected work.
Conscious Minds. Nike - women’s world cup ‘23
peloton boxing launch x eminem
Senior AD: Pip Cowley. Peloton Boxing featuring Eminem was a campaign that launched Boxing classes onto the Peloton App for the first time in a way that was designed to pack a punch!
Undone featuring Camren Bicondova
Written and directed by Pip Cowley
Senior Art Director & Photographer: pip cowley
Budweiser: be a kinG
Senior Art Director & Photographer: pip cowley
nike - selected su22
lululemon women’s footwear launch
AD & director: pip cowley
Women’s runners are actually designed based on the shape of a man’s foot. The footwear industry have the saying, “Pink it and shrink it”. So lululemon set out to design a running shoe for women, designed specifically for women and based on millions of women’s feet. working with miniac films we set out to create a launch film that would set lululemon apart from the rest as an outlier in the women’s running market.
Creative Director: Pip Cowley. Photographers: Sam Kweskin & Alex Kweskin
renaissance hotels: the navigator live series
AD & photographer: Pip Cowley. “The Navigator Live” was a branded content series for Marriott’s Renaissance Hotels. The series was a music travel show, where we invited bands to perform a concert for guests staying at the property and then be taken on a tour of the best restaurants, coffee shops and stores that the city had to offer. The series ran for 2 seasons. Produced by Golden Voice. EP Raymond Roker. Director: Michael Abbott
With the Google Pixel 3 launching worldwide, Hook obtained me as a Senior Art Director to concept a series of images that could be used across multiple markets on varying platforms to print, OOH, digital and social media.
Agency: Hook Studios. Art Direction, Photography & Directing: Pip Cowley
MyMusicRX - Bedstock
Agency: Anomaly
Awards: One Show - Silver Pencil
Bedstock is a yearly online music festival on Giving Tuesday where bands play from bed as a show of solidarity with sick kids spending the holidays in hospital beds.
Bedstock raises funds for MyMusicRx, the flagship program of the Children’s Cancer Association, which brings the healing power of music to hospitalized kids across the country.